The Zebra - Kayak for insurance

Some Zebras are into cars. Some Zebras are into Krav Maga. And some Zebras have a really extensive wig collection. We’re all uniquely special snowflakes Zebras. But no matter who you are, where you live, or what you drive, the Zebra is an insurance expert for everyone.

To help the brand’s first major advertising campaign stand out from the comically cluttered insurance space, we created a brightly colored brand world that is as beautiful as it is funny.