Team Earth - Salesforce Values Campaign

Team Earth is all about getting people to look beyond the lines that divide us; beyond company, country, and politics to work together towards a more sustainable and equitable future. It’s a platform that invites us to rely on each other as teammates, even if our geographical allegiances align us with different sports teams.

In Salesforce’s first major brand campaign we delivered a stakeholder capitalism message, using bright, optimistic imagery and winks of humor to lighten the heavy theme.

The campaign launched with a full page print ad in the New York Times and Wall Street Journal, which used the question “should billionaires use their resources to go to space?” to start a conversation about Team Earth.

Followed by a broadcast spot that highlighted brand spokesperson Matthew McConaughey.