Shutterfly - Let the Good Fly
2020 was a lot. Like, a lot a lot. Shutterfly’s successful “Anything Flies” strategy just wouldn’t fly in such a divisive climate. So we created a campaign that acknowledged the shitty year that everybody experienced, while creating a time capsule of all the weirdly good moments that couldn’t have happened any other time.
CW: Mariah Kline / AD: Sarah Ranney
Press: Adweek, AdAge, Adweek (again!)